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How the Disco Versus Punk Rock Wars of the 1970s Help Us Think About Marketing Today
It’s often hard to look at trends objectively if you’re living through them, but marketers have got to ask themselves whether what they know today
Think Black Friday is big? It’s nothing compared to China’s Singles’ Day
Black Friday – the day after Thankgivings Day – is known as one of the biggest shopping days in the calendar. However, Black Friday nothing
The phrase ‘that might work in practice, but does it work in theory?’ is invariably attributed to economists. Unfortunately, the theoretical aspect is also what
How the Disco Versus Punk Rock Wars of the 1970s Help Us Think About Marketing Today
It’s often hard to look at trends objectively if you’re living through them, but marketers have got to ask themselves whether what they know today
We need evidence-based marketing to save us from fads and fashions
It is all too easy to base marketing strategies on hope, fear, what has worked in the past and what others are doing, but the
How to be a modern day marketing mystic
Marketers no longer need fortune-tellers or clairvoyants to advise them what will happen in the future, a quick look at Google, Apple, Facebook and Amazon’s
One word sums up why now is the best time to be a marketer
The level of opportunity open to marketers today means marketing’s golden age is now. The challenge, however, is working out which opportunity to seize first.
Being seen as an ‘influencer’ doesn’t make you a good marketer: in fact, ‘influencer lists suck’
Marketers should be more concerned with doing their day job and making an impact that way than trying to top a list of marketing influencers.
The Days of the FMCG Marketing Hegemony are Numbered
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Recruitment is broken. Badly. Yet, there is a war for talent.
Ever applied for a job that you were perfect for, only for you never to heat from them again? And there is a ‘war for
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How the Disco Versus Punk Rock Wars of the 1970s Help Us Think About Marketing Today
It’s often hard to look at trends objectively if you’re living through them, but marketers have got to ask themselves whether what they know today
Think Black Friday is big? It’s nothing compared to China’s Singles’ Day
Black Friday – the day after Thankgivings Day – is known as one of the biggest shopping days in the calendar. However, Black Friday nothing
How the Disco Versus Punk Rock Wars of the 1970s Help Us Think About Marketing Today
It’s often hard to look at trends objectively if you’re living through them, but marketers have got to ask themselves whether what they know today