Most people reading this  can remember what they were doing 10 years ago. But 10 years ago, the Apple iPhone had only just launched. It

We live in an age of technological acceleration and marketers are on the frontline. New ideas, new channels and disruptive technologies appear to be coming

To be frank, I see budgeting as a time-consuming exercise of limited value – and essentially, the most ineffective practice in management. Luckily, there are

Whenever we try to figure out a future outcome — like ‘will this new product work when I launch it in the market?’– marketers enter

This last week of January and the first week of February marks Chinese New Year, called the ‘Spring Festival’ in China. Many millions of Chinese

I have a confession to make. A heresy that I will probably ensure that I get burned at the stake.  Or, perhaps, the 21st century

One of the best books about Hollywood is ‘Adventures in the Screen Trade’ in which the screenwriter William Goldman asserts that “nobody knows anything”. He

In Monty Python’s ‘Life of Brian’ film, a rag-tag bunch of pseudo-revolutionaries called The People’s Front of Judea asked the question: “What have the Romans

  At this time of year, you can’t move for articles pontificating about what will happen in the next 12 months. But if you can’t