The Right Kind of Survey
Surveys come in a variety of formats and each offers a different view into any demographic. Online surveys, email surveys, phone surveys, mail surveys, personal in-home surveys are just a small number of potential methods that can be used to better understand the world you live and strive in. Online Surveys Anyone who spends anytime […]
The right question. And the wrong question.
A ‘sales and marketing system’ is best imagined as a funnel. The funnel is used to visualise the step changes. In any step of this process, prospects drop out of it, and from the large number of initially interested persons on the top end, only a fraction of the initially interested people remain and actually […]
How to look more attractive to more prospects.
I think that all businesses, whether large or small, are always looking for ways to make themselves more attractive in order to land more qualified consumers. Some revamp their image, while others tighten up their package. Generating new prospects is key to an organization’s survival and become critical during economic hard times. One’s ability to […]