Copywriting your way to success

Typrwriter

There are many reasons marketing suits, stay away from the copywriting process involved in developing highly responsive marketing campaigns as these roles have traditionally been seen as separate – suits are client facing and the writers are in the creative team, the roles defined in the commercial world from the very beginning (whoa betides any […]

7 major elements of an email

The construction of an email more is loaded with do’s and don’ts, tricks and techniques. Obviously, the basic requirements of are that it must attract the reader’s attention, stimulate desire, encourage conviction and generate action all by itself. If you are writing an email, there are seven major elements that need to be included. 1. […]