The phrase ‘that might work in practice, but does it work in theory?’ is invariably attributed to economists. Unfortunately, the theoretical aspect is also what holds precedence in marketing degrees in many of our universities. In an article on Medium in 2016, Tribefire founder Daniel Palmer described studying marketing at university as “a frustrating waste […]

Recruitment is broken. Badly. Yet, there is a war for talent.

Ever applied for a job that you were perfect for, only for you never to heat from them again? And there is a ‘war for talent’? Is it just me or does anybody else think that recruitment is broken? Many of you reading will have applied for a job, one that you thought you had […]

The Top 10 ways to Measure Social Media

Social Media Icons

There is no standard measurement of social media success. Or if there is, I have not found one. However, I have pulled together what I consider to be the top ten measures of success – across all industries.

What makes a strategy good or bad?

Download this simple, easy to follow Marketing Strategy Framework which you can print out and refer back to again and again.