How the Disco Versus Punk Rock Wars of the 1970s Help Us Think About Marketing Today
It’s often hard to look at trends objectively if you’re living through them, but marketers have got to ask themselves whether what they know today will be proven false tomorrow. Disco music was the sound of the summer of 1979: Chic, Donna Summer and Gloria Gaynor were at the top of the charts. The Bee […]
We need evidence-based marketing to save us from fads and fashions
It is all too easy to base marketing strategies on hope, fear, what has worked in the past and what others are doing, but the best marketers will hinge their decisions on the facts. In 1836, French physician Pierre Louis conducted one of the first clinical trials in medicine. At the time, the removal of […]
The Days of the FMCG Marketing Hegemony are Numbered
Why the FMCG Big Brand are Trapped and What B2C Can Learn from B2B Brands Working in consumer marketing is seen as the apex of the marketing career pyramid. Indeed, it is taken almost for granted that consumer marketing, and, in particular, FMCG marketing has the best brands, the best agencies and the best talent. […]
There’s a reason the classics still work.
We all know that the world has changed dramatically over the last ten years. There was no such as an iPhone. Dial-up internet was still a thing. And the most overused consumer segment in the marketing lexicon, ‘Millenial’, was yet to launch a thousand blog articles. However, even worse than the tsunami of clickbait Millenial […]
Building Brand You
We have never been busier multitasking, whether busy building our own companies or full on working for companies and we rarely stop to think of how much time we spend promoting and curating the brand names we work for, we just get on and do it as part and parcel of our every working day. […]
How big brands are winning new customers
How big brands are winning new customers The name of the summit might peak a few excited shopaholic eyebrows, however, this, sadly, is not the holy grail of shoppathons or a gathering of the largest malls in the world. This is however, the summit where retailers from all over the world gather to share and […]
Best Financial Manager on the Planet, your own personal manager
Wally may sound a familiar name to you possibly the a Scott Adams creation made famous on his epic comic strips or Dave Franco’s bricklayer Wally in the Lego movies or even more recently the Wall E, however, none of these well known Wally’s are able to manage your finances as well as this little […]
The Top 10 ways to Measure Social Media
There is no standard measurement of social media success. Or if there is, I have not found one. However, I have pulled together what I consider to be the top ten measures of success – across all industries.
Branding part 2.
I wrote recently about forgetting about branding. Although it is not strictly true, I do feel that we can get misled. Actually brand and brand building itself is not the issue. Some people think a brand is a logo. Others that it’s something a marketing consultant or designer creates for you. Others think it’s a […]
Branding? Fugged about it!
The best way to market: ignore what everybody else is doing – especially big companies. If you talk to brand marketers, they will generally tell to invest in the brand. If you talk to the direct response marketers, they will tell you to only invest in tactics where you can immediately track this metric. Who […]
The guys at Lexus are ruining it for everyone else!
Until recently, consumers had a limited repetoire of companies that they could choose to deal with. This was often dictated by where they lived, how their tastes had developed, and what form of advertising was used. Of course, this is not the case anymore. The woman shopping in the local mall is also looking at […]
Old is the new ‘new’.
I’m sure you have head of the movie ‘Alien’. It’s particularly memorable for John Hurt’s Kane character and his gastro-intestinal distress caused by a face-hugging alien. It was pitched to the studios with one line as ‘Jaws in space’! The ‘Pirates’ movies – The Curse of the Black Pearl, Dead Man’s Chest and At World’s […]
CityJet Launch on the streets of London
The CityJet Launch Campaign has been spotted out in the wild. Big poster targetting the Hoxton / Shoreditch crown – nicely covering up a building. Well done to the folks at 7Stars Media.