Developing a Content Strategy
Over the years content has stood in the wings without being given the priority that it has really deserved. We have all been distracted by building all our other digital skills, honing our plans to ensure we are optimised and integrated and all the while content has been there, begging to be the centre of […]
Copywriting your way to success
There are many reasons marketing suits, stay away from the copywriting process involved in developing highly responsive marketing campaigns as these roles have traditionally been seen as separate – suits are client facing and the writers are in the creative team, the roles defined in the commercial world from the very beginning (whoa betides any […]
Inspired and creative marketing for you and your team’s success
When someone asks you to come up with a creative idea on the spot, it’s perfectly normal, for your brain to freeze. When this happens, gaps of stammering silence tend to follow possibly with a frenzied amount of face stroking as not many of us can come up with creative ideas on the spot, after […]
Advertising is Salesmanship-in-Print. Or maybe ‘Copy’ is salesmanship in print
This concept is so basic and so effective that we don’t even notice it any more. Copy is what we are looking at with all marketing communications. Copy and the written word form the basis of a brand. Yet, then you think of creating a brand, it’s easy to think about pony-tailed advertising managers sitting […]
Facing the blank screen
Facing that blank screen The toughest job for any writer is to start writing. You sit in front of your computer and …… nothing happens. You are now at the point that requires discipline and determination. How to start the creative process? Maybe you could try some of the following: Try holding an imaginary conversation […]