Unscrambling digital marketing for your business: Independent.ie

Here is an interview with yours truly in the Independent today, 11 the February, on unscrambling digital marketing for your business, and how DMX Dublin can help. If there are any marketers out there who are still dazed and confused as to how digital marketing can grow their businesses and build their brands online, help is […]

The right question. And the wrong question.

A ‘sales and marketing system’ is best imagined as a funnel. The funnel is used to visualise the step changes. In any step of this process, prospects drop out of it, and from the large number of initially interested persons on the top end, only a fraction of the initially interested people remain and actually […]

Read all about it: This week’s Colin Lewis Newspaper

I’m sure you have heard of  Twitter. What you may have not heard a lot of are all the other apps that hang off it. One of my favourites is paper.li – an ingenious tool that pulls together all the people you follow into one easy-to-read newspaper format. Paper.li automatically formats all of the people […]

What makes a strategy good or bad?

Download this simple, easy to follow Marketing Strategy Framework which you can print out and refer back to again and again.