What Marketing Strategies do you need for today?

Do you get the feeling at the moment that the marketing world is one large mass of opportunity but slightly overwhelmed by the choice and which channels to choose.  And when you do choose, how are you integrating your  traditional channels i.e TV, Print, Radio? Are all these synching with your online activities? Thankfully the […]

Stop advertising. Now.

One of the first things I do when I join a company, or consult with a company is ask to see all the pieces of communication that are (supposedly) in place to drive new customers to the business. It is almost axiomatic that there will be a plethora of ‘stuff’ in place that is, at […]

The 26 Reasons why people buy

girl with mobile phone

One of the original direct marketing gurus was the late Ed Mayer. He came up with the “26 Reasons why people buy”. An oldie but a goodie – but still applicable today to all forms of marketing. 1. To make money 2. To save money 3. To save time 4. The avoid effort 5. To […]

7 major elements of an email

The construction of an email more is loaded with do’s and don’ts, tricks and techniques. Obviously, the basic requirements of are that it must attract the reader’s attention, stimulate desire, encourage conviction and generate action all by itself. If you are writing an email, there are seven major elements that need to be included. 1. […]

The 7 unheard questions!

Any communication with a potential customer must endeavour to answer the reader’s unheard questions. Your email is unexpected. They are not lying around thinking about your brand. And your email or other communication has just shown up. So look at it from their perspective – here are the questions they are asking: 1. Who is […]