Recent marketing articles
Digital transformation is vital for creating a customer-obsessed business culture
If there is one thing Mobile World Congress 2016 confirmed – amongst all the talk of wearables, the IoT and virtual reality being the future – it’s the fact that we are living in what is now a truly volatile, uncertain, complex and ambiguous world.
What to expect at DMX Dublin 2016
We’re just a few days away from the next DMX Dublin conference on March 9. The anticipation is building — I can’t wait. As the
Everybody wants to join the digital party
Everybody wants to join the digital party – even the management consultants: digital agencies beware! The borders are blurring between management consultants and the marketing world are beginning to blur. Previously the big “firms”, focussed on dealing with the CEO and the board only, producing the perfect strategy slide deck, but leaving the grubby work of implementation to others.
Martech… whats it like to be in the eye of the storm
Martech is the blending of marketing and technology that is exploding across the marketing world, across adland, across PR – basically every discipline associated with the getting and keeping of customers. All of us dealing in digital marketing are dealing with martech, since digital by its very nature is technologically-based. Scott Brinker’s Marketing Technology Landscape supergraphic shows the rate at which the marketing technology industry (martech) is expanding.
Apple tropes and movies
The launch of Danny Boyle’s new movie about Steve Jobs, with Michael Fassbender has resulted in another round of articles about Jobs – somehow perfectly timed with a new Apple product launch! The first bug discussion point was the old trop about the degree to which Apple’s success was rooted in Jobs as a ‘brand’. The concept of Apple’s success was definitively rooted in using Steve Jobs as a ‘brand’.
What do the UK’s Top 100 Marketer’s think?
I was delighted to be selected as one of Marketing Week’s Vision 100: the ‘brightest, best, most visionary UK Marketers’ as chosen by the magazine last May. To be selected from such a wealth of talent, and included alongside luminaries from Burberry, Guardian, Adidas, HSBC, Manchester United, Samsung, Diageo, Virgin, Marks & Spencer, as well as fellow airline folks in British Airways and EasyJet was amazing.
The marketer of tomorrow is the data geek of today
Marketing as science, not art: the marketer of tomorrow is the data geek of today. We all know that we are increasingly living in an all-digital world. The last year or two has been a big turning point. Consumers now spend more time on devices than in front of TV. Rating in the US have suffered sharp declines, with some channels down 18 per cent in the fourth quarter, and in the UK, TV viewing decreased by 4.7%.
One week to go to DMX Dublin on 11th March 2015
Here is what you can look forward to on the 11th March. DMX Dublin is now in its third year, and the event is now
Ep. 05: DMX Dublin: Colin Lewis interviews Chris Maples
Colin Lewis the content programmer of DMX Dublin is doing a series of interviews with the speakers who are attending the DMX Dublin in the
Ep. 04: DMX Dublin: Colin Lewis interviews Eamonn Fitzgerald
Colin Lewis the content programmer of DMX Dublin is doing a series of interviews with the speakers who are attending the DMX Dublin in the
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