7 major elements of an email

The construction of an email more is loaded with do’s and don’ts, tricks and techniques. Obviously, the basic requirements of are that it must attract the reader’s attention, stimulate desire, encourage conviction and generate action all by itself. If you are writing an email, there are seven major elements that need to be included. 1. […]

The missing ingredient

When it comes to any website, the number one ingredient that you must have for your website is the answer to the question: ‘what do I want the visitor to do when they come to my site? In other words, what action do I want them to take now that they have taken the time […]

When and how much?

Everybody knows that it is easier to make money from an existing customer than it is from a new one.  It is also cheaper to get sales from existing customers than it is to acquire new ones.  So it is extremely important to focus on keeping those current and past customers happy. Hence why I […]

Email tools – the handy list!

In order to manage an email list, you need to have the software to do so.  Use a hosted solution such as those listed below.  They are easier to set up and manage, and they are also white listed, which means the major ISPs trust emails sent from their servers.  This helps improve deliverability, so […]

7 Ways to Convert Visitors Into Subscribers

Was thinking about this and have come up with 7 ways to convert visitors into subscribers 1. You could offer your visitors a free ebook if they subscribe to your free e-zine. 2. You could offer your visitors a free advertisement in your free e-zine if they subscribe. 3. You could offer a free automatic […]

What makes a strategy good or bad?

Download this simple, easy to follow Marketing Strategy Framework which you can print out and refer back to again and again.