We need evidence-based marketing to save us from fads and fashions
L0041074 WMS 990 Bloodletting Credit: Wellcome Library, London. Wellcome Images images@wellcome.ac.uk http://wellcomeimages.org Man wearing a tourniquet, letting blood into a bowl. Two other bowls already filled with blood sit nearby. ca. 1675 Arzneibuch. Compendium of popular medicine and surgery, receipts, etc., in German. Compiled for the use of a House of the Franciscan Order, probably in Austria, or South Germany. Published: - Copyrighted work available under Creative Commons Attribution only licence CC BY 4.0 http://creativecommons.org/licenses/by/4.0/

We need evidence-based marketing to save us from fads and fashions

It is all too easy to base marketing strategies on hope, fear, what has worked in the past and what others are doing, but the best marketers will hinge their…

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Martech… whats it like to be in the eye of the storm

Martech is the blending of marketing and technology that is exploding across the marketing world, across adland, across PR - basically every discipline associated with the getting and keeping of customers. All of us dealing in digital marketing are dealing with martech, since digital by its very nature is technologically-based. Scott Brinker's Marketing Technology Landscape supergraphic shows the rate at which the marketing technology industry (martech) is expanding.

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What do the UK’s Top 100 Marketer’s think?

I was delighted to be selected as one of Marketing Week’s Vision 100: the 'brightest, best, most visionary UK Marketers' as chosen by the magazine last May. To be selected from such a wealth of talent, and included alongside luminaries from Burberry, Guardian, Adidas, HSBC, Manchester United, Samsung, Diageo, Virgin, Marks & Spencer, as well as fellow airline folks in British Airways and EasyJet was amazing.

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The marketer of tomorrow is the data geek of today

Marketing as science, not art: the marketer of tomorrow is the data geek of today. We all know that we are increasingly living in an all-digital world. The last year or two has been a big turning point. Consumers now spend more time on devices than in front of TV. Rating in the US have suffered sharp declines, with some channels down 18 per cent in the fourth quarter, and in the UK, TV viewing decreased by 4.7%.

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Unscrambling digital marketing for your business: Independent.ie

Here is an interview with yours truly in the Independent today, 11 the February, on unscrambling digital marketing for your business, and how DMX Dublin can help.DMX 2015

If there are any marketers out there who are still dazed and confused as to how digital marketing can grow their businesses and build their brands online, help is at hand.    DMX Dublin 2015, Ireland’s largest digital marketing event, takes place on March 11 2015 at the Aviva Stadium and its aim is to offer marketers a practical guide on how to successfully manage their campaigns online. (more…)

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How to keep on top of all things digital

It’s an exciting time to work in marketing.  Digital technologies are reshaping the way people buy.

There is a big shift of marketing away from what we can generically call ‘advertising’ to experience-driven marketing, such as content marketing, social media and gamification.  All businesses recognise the importance of adapting their marketing plans to the digital world.   However, few are as prepared as they would like for what this entails.  Why?  Because it very hard to know where to start?   Read on to find out where to start.

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Digital Marketing Executive Program

The Digital Marketing Executive Programme is the premier digital training course in Ireland.  It covers essential digital marketing disciplines.   Over 13 weeks, you’ll get a complete overview of the digital marketing landscape.   Whether or not you are new to digital, you’ll benefit from this training.  It’s ideal if:

  • You have some experience of traditional marketing but know less about digital than they would really like,
  • You have existing experience in digital disciplines but want to understand how different channels can all work together,
  • You want to gain fresh approaches from people who are at the ‘coalface’ of digital.

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Facebook Tips for driving engagement
Image source: codemink.com

Facebook Tips for driving engagement

We’ve come quite a long way from the days of putting up our kitty photos and seeing all the likes tally up on your thumbs up button.  Gone are those days and in many ways it’s probably a good thing as anything that is that easy to do can be replicated very quickly and easily by anyone.  There are many tactics to driving your engagement levels on Facebook, beyond the Likes and it’s time to look at what’s affecting Facebook including trends from other channels and to look at what you can yield from your engagement rates. (more…)

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