The 26 Reasons why people buy

girl with mobile phone

One of the original direct marketing gurus was the late Ed Mayer. He came up with the “26 Reasons why people buy”. An oldie but a goodie – but still applicable today to all forms of marketing. 1. To make money 2. To save money 3. To save time 4. The avoid effort 5. To […]

7 major elements of an email

The construction of an email more is loaded with do’s and don’ts, tricks and techniques. Obviously, the basic requirements of are that it must attract the reader’s attention, stimulate desire, encourage conviction and generate action all by itself. If you are writing an email, there are seven major elements that need to be included. 1. […]

The 7 unheard questions!

Any communication with a potential customer must endeavour to answer the reader’s unheard questions. Your email is unexpected. They are not lying around thinking about your brand. And your email or other communication has just shown up. So look at it from their perspective – here are the questions they are asking: 1. Who is […]

7 Ways to Convert Visitors Into Subscribers

Was thinking about this and have come up with 7 ways to convert visitors into subscribers 1. You could offer your visitors a free ebook if they subscribe to your free e-zine. 2. You could offer your visitors a free advertisement in your free e-zine if they subscribe. 3. You could offer a free automatic […]

“The money is in the list”

It nevers ceases to amaze me the amount of hearsay that is passed off as expertise on Internet marketing. My particular favourite is amount of nonsense that is spoken about search engine optimisation (SEO). Just like everybody is an expert on marketing and has lots of opinions about what they perceive to be marketing (generally […]

What makes a strategy good or bad?

Download this simple, easy to follow Marketing Strategy Framework which you can print out and refer back to again and again.