Recent marketing articles
Brands in the West need to follow the lead of China and find their own ‘red envelope’ strategy
Chinese New Year provides a perfect reason to look to the East for inspiration on how to innovate in one of the big untapped markets:
Why Rich People’s Habits Today are the Mainstream Trends of Tomorrow
Rich people used their money to buy bling, now they use it to buy goods and services that give them back their time – and
Six Seismic Trends Changing Retail Forever
Technology is changing the way retail consumers search, discover and buy. As a result, retailisrethinking strategies and reshaping how they deliver. Here are the top
Want to be a Marketing Success? Change your Mindset.
Marketers are prone to a fondness for their own ideas and beliefs. Erase these from your mindset to succeed. The mind of a marketer can
How to be a Marketing Machiavelli.
The path to leadership doesn’t always match the advice being dished out so perhaps marketers should look elsewhere for inspiration. The biggest challenge for the
The (digitally) illiterate CEO
Imagine you are an airline recruiting for a new CEO, and they admitted they did not really know anything about aircraft economics, aircraft leasing or
Future marketing leaders will need a compass, not a map
In an uncharted world of exponential change driven by technology, marketing leadership means
There are no such things as ‘industries’, only ways of serving the customer need
Short-term thinking will lead brands to disaster. Instead marketers must understand the value their product provides the customer to be better prepared for the future.
Friction is the one thing between you and more sales
For many brands, marketing is not really about AIDA (awareness, interest, desire & action). For many brands, its about FAF: friction, typically followed by anger,
Hard Facts, Dangerous Half-Truths, & Total Nonsense: Truthiness and Alternative Facts in Marketing.
I believe in evidence based marketing. Too often, I hear just opinion, not fact. Stephen Colbert, the American comedian, coined the word ‘truthiness’ to refer
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Think Black Friday is big? It’s nothing compared to China’s Singles’ Day
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