We need evidence-based marketing to save us from fads and fashions
L0041074 WMS 990 Bloodletting Credit: Wellcome Library, London. Wellcome Images images@wellcome.ac.uk http://wellcomeimages.org Man wearing a tourniquet, letting blood into a bowl. Two other bowls already filled with blood sit nearby. ca. 1675 Arzneibuch. Compendium of popular medicine and surgery, receipts, etc., in German. Compiled for the use of a House of the Franciscan Order, probably in Austria, or South Germany. Published: - Copyrighted work available under Creative Commons Attribution only licence CC BY 4.0 http://creativecommons.org/licenses/by/4.0/

We need evidence-based marketing to save us from fads and fashions

It is all too easy to base marketing strategies on hope, fear, what has worked in the past and what others are doing, but the best marketers will hinge their…

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Apple tropes and movies

The launch of Danny Boyle's new movie about Steve Jobs, with Michael Fassbender has resulted in another round of articles about Jobs - somehow perfectly timed with a new Apple product launch! The first bug discussion point was the old trop about the degree to which Apple's success was rooted in Jobs as a 'brand'. The concept of Apple's success was definitively rooted in using Steve Jobs as a 'brand'.

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Great Marketing Books – Car Guys vs Bean Counters by Bob Lutz

Reading this book was Nirvana for me.  I am obsessed with cars.  I am a career marketer.  And I find the whole issue of what goes on in organisations – the politics, the posturing and the crazy bureaucracy all totally fascinating. Car Guys vs Bean Counters’ by  Bob Lutz, one of the last real “car guys” at GM,  is so on target that everybody should read it – whether you care about cars or marketing or not.   All that matters is whether you have worked in an organisation!
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Google Hangouts
Image source: innovation-series.com

Google Hangouts

Whilst, crowd sharing is not a brand new concept, more and more brands are forever searching and using all the tools at their disposal to engage their consumers and trying to getting to know them a bit better and reward them in a more intimate way.  Here is one way that is proving to be popular with brands and consumers –  Google Hangouts . (more…)

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