Marketing Breakfast – March 2012
A brief interview from Institute of Ireland Marketing Breakfast. I am speaking on the topic “The Future of Marketing? (A lot) More
Must attend seminar!
On Wednesday 14 March, I am speaking at the Marketing Institute of Ireland Marketing Breakfast. I am speaking on the topic “The Future of Marketing? (A lot) More Different Than You Think!”
The 4 horsemen of tech/mobile: Apple, Google, Microsoft/Facebook, and Amazon. Again.
Apple, Google, Microsoft/Facebook, and Amazon. Techcrunch wrote that the four horsemen of the web were Facebook, Twitter, Foursquare, and Groupon and that they were positioned as the best positioned to capture the estimated $20 billion in pent-up consumer marketing dollars
The Best Deal Around – The Internet
I remember reading an article last year by McKinsey Quarterly determined that internet use world-wide can be valued at approximately €150 billion. If that number shocks you, their next conclusion may be even more surprising – 2/3rds of that represents free value for consumers. That’s €100 billion in free video, social networks, articles, email access… […]
Advertising is Salesmanship-in-Print. Or maybe ‘Copy’ is salesmanship in print
This concept is so basic and so effective that we don’t even notice it any more. Copy is what we are looking at with all marketing communications. Copy and the written word form the basis of a brand. Yet, then you think of creating a brand, it’s easy to think about pony-tailed advertising managers sitting […]
Marketing Your Business The Right Way
To market your business the right way you need a good marketing strategy. There are dozens of ways to market your business the question is which ways are the most effective for your product or service? You can outline your marketing strategy with this popular saying, “Who, what, where, when, and how?” Who is your […]
Branding part 2.
I wrote recently about forgetting about branding. Although it is not strictly true, I do feel that we can get misled. Actually brand and brand building itself is not the issue. Some people think a brand is a logo. Others that it’s something a marketing consultant or designer creates for you. Others think it’s a […]
Branding? Fugged about it!
The best way to market: ignore what everybody else is doing – especially big companies. If you talk to brand marketers, they will generally tell to invest in the brand. If you talk to the direct response marketers, they will tell you to only invest in tactics where you can immediately track this metric. Who […]
The $300m question
Lar Veale, from www.sourgrapes.ie is a favourite teacher of mine on the concept of user interface design. He makes it really simple to see things that you never really noticed before. Lar tells a really great story about the $300m button – something which I had not heard of before – other may have, but […]
How To Market Effectively Even If No One Understands What You Do
So how do you effectively market your product or service when one knows anything about them because you’re in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do? If this is your situation then a big part of your marketing strategy will […]
Understand that there are only three ways to increase your business
There are only three ways to increase sales in any business: • Increase number of customers • Greater purchase frequency • Increase transaction size. Most marketing efforts focus far too much on the first category – getting new customers. Indeed, with all the social media hype, you would swear that is all their is. The […]
The Most Powerful Word In Marketing!
So what is the most powerful word in Marketing? Because what I’m about to reveal to you is so important, I want to ask you to do something a bit out of the ordinary to set the stage. Whether you’re sitting or standing, lift your right foot off the ground about two inches and hold […]
The Right Kind of Survey
Surveys come in a variety of formats and each offers a different view into any demographic. Online surveys, email surveys, phone surveys, mail surveys, personal in-home surveys are just a small number of potential methods that can be used to better understand the world you live and strive in. Online Surveys Anyone who spends anytime […]
Testimonials – the key to boosting sales
Testimonials play an important part in advertising – especially for small businesses. Think about it…how else can we gain credibility than by creating a group of satisfied customers and shouting what they have to say? Let’s look at some ways we can make testimonials an effective part of our marketing campaigns. Collect Them It would […]
7 highly effective marketing tips to help small business
Here are 7 low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly. 1. Don’t Advertise Like a Big Business Big businesses advertise to create name recognition and future sales. A small business can’t afford to do that. Instead, design your advertising to produce sales …now. One way […]
The keys to a marketing system
There a certain keys to a marketing system which I thought were worth mentioning. • Affordability: There is no free lunch in marketing. If your average transaction value is €1000, but you are only willing to spend €10 in acquiring, then there is no point in terms of talking about marketing. However, this does not […]
Create your marketing funnel
When I was launching an airline brand into the European market a few years ago, one of the features of the campaign was outdoor advertising as well as print – mainly in London media. Within days of the campaign launch, I was inundated with phone calls from every advertising huckster in the UK. Every possible […]
The right question. And the wrong question.
A ‘sales and marketing system’ is best imagined as a funnel. The funnel is used to visualise the step changes. In any step of this process, prospects drop out of it, and from the large number of initially interested persons on the top end, only a fraction of the initially interested people remain and actually […]