Martech… whats it like to be in the eye of the storm
Martech is the blending of marketing and technology that is exploding across the marketing world, across adland, across PR – basically every discipline associated with the getting and keeping of customers. All of us dealing in digital marketing are dealing with martech, since digital by its very nature is technologically-based. Scott Brinker’s Marketing Technology Landscape supergraphic shows the rate at which the marketing technology industry (martech) is expanding.
DMX Dublin Early Bird Offer Closes today
Have you signed up yet for the DMX Dublin 2015? Just a quick reminder as to what DMX Dublin is all about. There will be over 30 Speakers and 4 streams all in one day, and in the one venue, The Aviva Stadium in Dublin. The four streams will be: SME Stream, Acquisition Stream, Conversion Stream […]
DMX Dublin adds four new speakers
Have you put this date in your diary yet? 11th March 2015. This is the date for Ireland’s larges Digital marketing conference, DMX Dublin, in the Aviva Stadium. Tickets are going fast and you need to book yours now. DMX Dublin is shaping up to the best yet with four new speakers being added to the already […]
Just added to DMX Dublin line-up
Facebook, Spotify, Taboola and INM have now been added to DMX Dublin 2015 Lineup. Namely Tarquin Henderson, Head of EMEA Gaming Sales for Facebook; Fiona O’Carroll, Managing Director of the Digital Business at Independent News & Media; Chris Maples, Former VP of Spotify; Marc Thomas, Head of Media Sales for Taboola. These are not to be […]
DMX DUBLIN 2014 – Must Attend
Where will you be today? I will be right here at the must attend Seminar DMX Dublin!!!!
What Marketing Strategies do you need for today?
Do you get the feeling at the moment that the marketing world is one large mass of opportunity but slightly overwhelmed by the choice and which channels to choose. And when you do choose, how are you integrating your traditional channels i.e TV, Print, Radio? Are all these synching with your online activities? Thankfully the […]
The right question. And the wrong question.
A ‘sales and marketing system’ is best imagined as a funnel. The funnel is used to visualise the step changes. In any step of this process, prospects drop out of it, and from the large number of initially interested persons on the top end, only a fraction of the initially interested people remain and actually […]
Stop advertising. Now.
One of the first things I do when I join a company, or consult with a company is ask to see all the pieces of communication that are (supposedly) in place to drive new customers to the business. It is almost axiomatic that there will be a plethora of ‘stuff’ in place that is, at […]
The 26 Reasons why people buy
One of the original direct marketing gurus was the late Ed Mayer. He came up with the “26 Reasons why people buy”. An oldie but a goodie – but still applicable today to all forms of marketing. 1. To make money 2. To save money 3. To save time 4. The avoid effort 5. To […]
7 major elements of an email
The construction of an email more is loaded with do’s and don’ts, tricks and techniques. Obviously, the basic requirements of are that it must attract the reader’s attention, stimulate desire, encourage conviction and generate action all by itself. If you are writing an email, there are seven major elements that need to be included. 1. […]
Back to basics on getting a new customer
Many companies appear to assume their sales process is like buying an ice-cream. The steps in buying an ice-cream are real simple. It’s hot. There’s a shop. Open fridge. Agonise over choice of Choc-Ice or Magnum. Moan about cost of said ice-cream at till. Consume. There is another one – more my style, in fact: […]
The 7 unheard questions!
Any communication with a potential customer must endeavour to answer the reader’s unheard questions. Your email is unexpected. They are not lying around thinking about your brand. And your email or other communication has just shown up. So look at it from their perspective – here are the questions they are asking: 1. Who is […]
7 Ways to Convert Visitors Into Subscribers
Was thinking about this and have come up with 7 ways to convert visitors into subscribers 1. You could offer your visitors a free ebook if they subscribe to your free e-zine. 2. You could offer your visitors a free advertisement in your free e-zine if they subscribe. 3. You could offer a free automatic […]