Copywriting your way to success
Image source: Scriptmag.com

Copywriting your way to success

There are many reasons marketing suits, stay away from the copywriting process involved in developing highly responsive marketing campaigns as these roles have traditionally been seen as separate – suits are client facing and the writers are in the creative team, the roles defined in the commercial world from the very beginning (whoa betides any suit trying to muscle in on making the ‘creative’ process – it would almost always be tears).  Well things have changed over the past few years and at this point in time, with the advent of self publishing, it appears that we all have to bring out our inner suit and we are all ‘creative’ and need to tap into our most inner creative writing juices. (more…)

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Online Adspend goes €150m+ and set to continue to increase 15% for 2013
Image source: ehulool.com

Online Adspend goes €150m+ and set to continue to increase 15% for 2013

The past few years has been an exciting time for online advertising seeing an explosion of different advertising channels – social media, search and numerous more coming to the forefront and developing online advertising to become one of the biggest media categories in Ireland.  The biggest push for online media came over the past few years during the recession, where client budgets saw a massive review and down grade of major media

Online Advertising
Image source: ehulool.com

spending across TV and Press.  (more…)

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