We need evidence-based marketing to save us from fads and fashions
L0041074 WMS 990 Bloodletting Credit: Wellcome Library, London. Wellcome Images images@wellcome.ac.uk http://wellcomeimages.org Man wearing a tourniquet, letting blood into a bowl. Two other bowls already filled with blood sit nearby. ca. 1675 Arzneibuch. Compendium of popular medicine and surgery, receipts, etc., in German. Compiled for the use of a House of the Franciscan Order, probably in Austria, or South Germany. Published: - Copyrighted work available under Creative Commons Attribution only licence CC BY 4.0 http://creativecommons.org/licenses/by/4.0/

We need evidence-based marketing to save us from fads and fashions

It is all too easy to base marketing strategies on hope, fear, what has worked in the past and what others are doing, but the best marketers will hinge their…

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Martech… whats it like to be in the eye of the storm

Martech is the blending of marketing and technology that is exploding across the marketing world, across adland, across PR - basically every discipline associated with the getting and keeping of customers. All of us dealing in digital marketing are dealing with martech, since digital by its very nature is technologically-based. Scott Brinker's Marketing Technology Landscape supergraphic shows the rate at which the marketing technology industry (martech) is expanding.

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The marketer of tomorrow is the data geek of today

Marketing as science, not art: the marketer of tomorrow is the data geek of today. We all know that we are increasingly living in an all-digital world. The last year or two has been a big turning point. Consumers now spend more time on devices than in front of TV. Rating in the US have suffered sharp declines, with some channels down 18 per cent in the fourth quarter, and in the UK, TV viewing decreased by 4.7%.

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Ep. 05: DMX Dublin: Colin Lewis interviews Chris Maples

Colin Lewis the content programmer of DMX Dublin is doing a series of interviews with the speakers who are attending the DMX Dublin in the Aviva Stadium on March 11th 2015. Where over 800 of Irelands top marketers are going to be gathered together in one place. The DMX Podcast is all about giving you a flavour of what is going to happen on the day. Colin now speaks to Chris Maples former VP of Spotify. (more…)

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Ep. 03: DMX Dublin: Colin Lewis interviews Marc Lucas

Colin Lewis the programmer of DMX Dublin is doing a series of interviews with the speakers who are attending the DMX Dublin in the Aviva Stadium on March 11th 2015. As usual we have all the best Marketers, Ad Agencies, Digital Marketers, SEO, everybody all in one place. They are there to hear some of the best speakers that we have been able to pull together from Ireland, the UK, the USA and from around the world.  Colin interviews Marc Lucas, who is a freelance Creative Director based in New York for this Podcast.
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Ep. 02: DMX Dublin: Colin Lewis interviews John Straw from iDisrupted

Colin Lewis who is the programmer for DMX Dublin will be doing a series of interviews with the speakers who are attending the DMX Dublin in the Aviva Stadium on March 11th 2015. One of the speakers I am most excited to have is John Straw author of “iDisrupted”.

John speaks about himself, and his 30 years experience in the IT business and how he came to write the book iDisrupted and build the iDisrupted website. (more…)

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Ep 01: DMX Dublin 2015 Podcasts

In his first podcast for DMX Dublin,  Colin Lewis, Programmer at DMX Dublin explains what it is all about and gives a brief profile on some of the speakers.

DMX Dublin is Ireland’s largest digital marketing conference, and it takes place this year, on the 11th March, 2015.   The DMX Dublin is the annual gathering of top international and local marketers, from multi-nationals to SMEs, Advertisers, Credit Agencies and Digital Agencies, talking about all things digital,  live in Dublin at the Aviva Stadium. (more…)

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DMX Dublin adds four new speakers

Have you put this date in your diary yet?  11th March 2015.  This is the date for Ireland’s larges Digital marketing conference, DMX Dublin, in the Aviva Stadium. Tickets are going fast and you need to book yours now.  DMX Dublin is shaping up to the best yet with four new speakers being added to the already great line-up of names who will be there.  These new additions are: Dennis Bree, Agency Sales Manager for UK & Ireland for Twitter, Eamon FitzGerald, Managing Director of Naked Wines,  John Straw, Co-Author of iDisrupted and Jono Alderson, Global Head of Insights at Linkdex.
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Just added to DMX Dublin line-up

Facebook, Spotify, Taboola and INM have now been added to DMX Dublin 2015 Lineup.  Namely Tarquin Henderson, Head of EMEA Gaming Sales for Facebook;  Fiona O’Carroll, Managing Director of the Digital Business at Independent News & Media;  Chris Maples, Former VP of Spotify; Marc Thomas, Head of Media Sales for Taboola.  These are not to be missed speakers.   Last year DMX Dublin was attended by CMOs, Marketing Directors, Heads of Marketing, along with Business owners, Advertising Agencies, PR and Marketing Agencies.

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More Speakers Announced for DMX Dublin 2015

DMX 2015 will have over 30 Speakers and 4 streams all in one day, and in the one venue,  The Aviva Stadium in Dublin.  The four streams will be: SME Stream, Acquisition Stream, Conversion Stream and Engagement Stream.  There will be keynotes from international expert speakers, and real-life case studies from successful global and local brands.  This is a day for extensive networking, the must attend event of 2015 for marketing leaders.
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Ireland’s Largest Digital Marketing Conference Launched

Three years ago, I came up with the idea of having a digital marketing conference in Dublin. Working with the Marketing Institute of Ireland, the event has quickly become not just the largest digital marketing conference, but the largest marketing conference in the country.  March 11 2015 is the date for this years event.  I have been working with the MII on the speaker choice.   2015 promises to be the best year yet.

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How to keep on top of all things digital

It’s an exciting time to work in marketing.  Digital technologies are reshaping the way people buy.

There is a big shift of marketing away from what we can generically call ‘advertising’ to experience-driven marketing, such as content marketing, social media and gamification.  All businesses recognise the importance of adapting their marketing plans to the digital world.   However, few are as prepared as they would like for what this entails.  Why?  Because it very hard to know where to start?   Read on to find out where to start.

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