What to expect at DMX Dublin 2016
We’re just a few days away from the next DMX Dublin conference on March 9. The anticipation is building — I can’t wait. As the Programmer of DMX Dublin and what is now the biggest digital marketing conference in Ireland, I can truly say that this will be the biggest and best DMX yet, and […]
Everybody wants to join the digital party
Everybody wants to join the digital party – even the management consultants: digital agencies beware! The borders are blurring between management consultants and the marketing world are beginning to blur. Previously the big “firms”, focussed on dealing with the CEO and the board only, producing the perfect strategy slide deck, but leaving the grubby work of implementation to others.
Martech… whats it like to be in the eye of the storm
Martech is the blending of marketing and technology that is exploding across the marketing world, across adland, across PR – basically every discipline associated with the getting and keeping of customers. All of us dealing in digital marketing are dealing with martech, since digital by its very nature is technologically-based. Scott Brinker’s Marketing Technology Landscape supergraphic shows the rate at which the marketing technology industry (martech) is expanding.
Apple tropes and movies
The launch of Danny Boyle’s new movie about Steve Jobs, with Michael Fassbender has resulted in another round of articles about Jobs – somehow perfectly timed with a new Apple product launch! The first bug discussion point was the old trop about the degree to which Apple’s success was rooted in Jobs as a ‘brand’. The concept of Apple’s success was definitively rooted in using Steve Jobs as a ‘brand’.
What do the UK’s Top 100 Marketer’s think?
I was delighted to be selected as one of Marketing Week’s Vision 100: the ‘brightest, best, most visionary UK Marketers’ as chosen by the magazine last May. To be selected from such a wealth of talent, and included alongside luminaries from Burberry, Guardian, Adidas, HSBC, Manchester United, Samsung, Diageo, Virgin, Marks & Spencer, as well as fellow airline folks in British Airways and EasyJet was amazing.
The marketer of tomorrow is the data geek of today
Marketing as science, not art: the marketer of tomorrow is the data geek of today. We all know that we are increasingly living in an all-digital world. The last year or two has been a big turning point. Consumers now spend more time on devices than in front of TV. Rating in the US have suffered sharp declines, with some channels down 18 per cent in the fourth quarter, and in the UK, TV viewing decreased by 4.7%.
One week to go to DMX Dublin on 11th March 2015
Here is what you can look forward to on the 11th March. DMX Dublin is now in its third year, and the event is now the largest digital marketing event in Ireland. The goal for DMX Dublin is to create an amazing event that pulls together the best speakers and the best content.
Ep. 05: DMX Dublin: Colin Lewis interviews Chris Maples
Colin Lewis the content programmer of DMX Dublin is doing a series of interviews with the speakers who are attending the DMX Dublin in the Aviva Stadium on March 11th 2015. Where over 800 of Irelands top marketers are going to be gathered together in one place. The DMX Podcast is all about giving you […]
Ep. 04: DMX Dublin: Colin Lewis interviews Eamonn Fitzgerald
Colin Lewis the content programmer of DMX Dublin is doing a series of interviews with the speakers who are attending the DMX Dublin in the Aviva Stadium on March 11th 2015. Colin speaks to Eamonn Fitzgerald, the Managing Director of Naked Wines. Naked Wines is a Crowd Funded Wine Retailer, Eamonn explains what this means […]
Ep. 03: DMX Dublin: Colin Lewis interviews Marc Lucas
Colin Lewis the programmer of DMX Dublin is doing a series of interviews with the speakers who are attending the DMX Dublin in the Aviva Stadium on March 11th 2015. As usual we have all the best Marketers, Ad Agencies, Digital Marketers, SEO, everybody all in one place. They are there to hear some of […]
Ep. 02: DMX Dublin: Colin Lewis interviews John Straw from iDisrupted
Colin Lewis who is the programmer for DMX Dublin will be doing a series of interviews with the speakers who are attending the DMX Dublin in the Aviva Stadium on March 11th 2015. One of the speakers I am most excited to have is John Straw author of “iDisrupted”. John speaks about himself, and his […]
Unscrambling digital marketing for your business: Independent.ie
Here is an interview with yours truly in the Independent today, 11 the February, on unscrambling digital marketing for your business, and how DMX Dublin can help. If there are any marketers out there who are still dazed and confused as to how digital marketing can grow their businesses and build their brands online, help is […]
DMX Dublin Early Bird Offer Closes today
Have you signed up yet for the DMX Dublin 2015? Just a quick reminder as to what DMX Dublin is all about. There will be over 30 Speakers and 4 streams all in one day, and in the one venue, The Aviva Stadium in Dublin. The four streams will be: SME Stream, Acquisition Stream, Conversion Stream […]
System dynamics of the Marketing Technology Landscape
$1.5 trillion is spent every year on marketing worldwide. Its an industry in the throes of reinvention. Given that nearly $600 billion is spent just on advertising on advertising , the scope for innovation is enormous. One of the speakers at DMX Dublin this year is Scott Brinker from Chief Martec.com. He believes that Marketing […]
Ep 01: DMX Dublin 2015 Podcasts
In his first podcast for DMX Dublin, Colin Lewis, Programmer at DMX Dublin explains what it is all about and gives a brief profile on some of the speakers. DMX Dublin is Ireland’s largest digital marketing conference, and it takes place this year, on the 11th March, 2015. The DMX Dublin is the annual gathering of […]
Online sales have broken the £100bn barrier
For the first time ever, UK online sales have broken the £100bn barrier, reaching a total of £104bn. A strong driver of this growth has been the increase in mobile purchasing. Online retail market has experienced a 14% growth year-on-year, and e-retail now accounts for approximately 24%. Key changes in in 2014 were the increase […]
DMX Dublin adds four new speakers
Have you put this date in your diary yet? 11th March 2015. This is the date for Ireland’s larges Digital marketing conference, DMX Dublin, in the Aviva Stadium. Tickets are going fast and you need to book yours now. DMX Dublin is shaping up to the best yet with four new speakers being added to the already […]
Great Marketing Books – Car Guys vs Bean Counters by Bob Lutz
Reading this book was Nirvana for me. I am obsessed with cars. I am a career marketer. And I find the whole issue of what goes on in organisations – the politics, the posturing and the crazy bureaucracy all totally fascinating. Car Guys vs Bean Counters’ by Bob Lutz, one of the last real “car […]