Apple tropes and movies

The launch of Danny Boyle's new movie about Steve Jobs, with Michael Fassbender has resulted in another round of articles about Jobs - somehow perfectly timed with a new Apple product launch! The first bug discussion point was the old trop about the degree to which Apple's success was rooted in Jobs as a 'brand'. The concept of Apple's success was definitively rooted in using Steve Jobs as a 'brand'.

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What do the UK’s Top 100 Marketer’s think?

I was delighted to be selected as one of Marketing Week’s Vision 100: the 'brightest, best, most visionary UK Marketers' as chosen by the magazine last May. To be selected from such a wealth of talent, and included alongside luminaries from Burberry, Guardian, Adidas, HSBC, Manchester United, Samsung, Diageo, Virgin, Marks & Spencer, as well as fellow airline folks in British Airways and EasyJet was amazing.

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The marketer of tomorrow is the data geek of today

Marketing as science, not art: the marketer of tomorrow is the data geek of today. We all know that we are increasingly living in an all-digital world. The last year or two has been a big turning point. Consumers now spend more time on devices than in front of TV. Rating in the US have suffered sharp declines, with some channels down 18 per cent in the fourth quarter, and in the UK, TV viewing decreased by 4.7%.

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Ep. 05: DMX Dublin: Colin Lewis interviews Chris Maples

Colin Lewis the content programmer of DMX Dublin is doing a series of interviews with the speakers who are attending the DMX Dublin in the Aviva Stadium on March 11th 2015. Where over 800 of Irelands top marketers are going to be gathered together in one place. The DMX Podcast is all about giving you a flavour of what is going to happen on the day. Colin now speaks to Chris Maples former VP of Spotify. (more…)

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Ep. 03: DMX Dublin: Colin Lewis interviews Marc Lucas

Colin Lewis the programmer of DMX Dublin is doing a series of interviews with the speakers who are attending the DMX Dublin in the Aviva Stadium on March 11th 2015. As usual we have all the best Marketers, Ad Agencies, Digital Marketers, SEO, everybody all in one place. They are there to hear some of the best speakers that we have been able to pull together from Ireland, the UK, the USA and from around the world.  Colin interviews Marc Lucas, who is a freelance Creative Director based in New York for this Podcast.
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Ep. 02: DMX Dublin: Colin Lewis interviews John Straw from iDisrupted

Colin Lewis who is the programmer for DMX Dublin will be doing a series of interviews with the speakers who are attending the DMX Dublin in the Aviva Stadium on March 11th 2015. One of the speakers I am most excited to have is John Straw author of “iDisrupted”.

John speaks about himself, and his 30 years experience in the IT business and how he came to write the book iDisrupted and build the iDisrupted website. (more…)

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Unscrambling digital marketing for your business: Independent.ie

Here is an interview with yours truly in the Independent today, 11 the February, on unscrambling digital marketing for your business, and how DMX Dublin can help.DMX 2015

If there are any marketers out there who are still dazed and confused as to how digital marketing can grow their businesses and build their brands online, help is at hand.    DMX Dublin 2015, Ireland’s largest digital marketing event, takes place on March 11 2015 at the Aviva Stadium and its aim is to offer marketers a practical guide on how to successfully manage their campaigns online. (more…)

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Ep 01: DMX Dublin 2015 Podcasts

In his first podcast for DMX Dublin,  Colin Lewis, Programmer at DMX Dublin explains what it is all about and gives a brief profile on some of the speakers.

DMX Dublin is Ireland’s largest digital marketing conference, and it takes place this year, on the 11th March, 2015.   The DMX Dublin is the annual gathering of top international and local marketers, from multi-nationals to SMEs, Advertisers, Credit Agencies and Digital Agencies, talking about all things digital,  live in Dublin at the Aviva Stadium. (more…)

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DMX Dublin adds four new speakers

Have you put this date in your diary yet?  11th March 2015.  This is the date for Ireland’s larges Digital marketing conference, DMX Dublin, in the Aviva Stadium. Tickets are going fast and you need to book yours now.  DMX Dublin is shaping up to the best yet with four new speakers being added to the already great line-up of names who will be there.  These new additions are: Dennis Bree, Agency Sales Manager for UK & Ireland for Twitter, Eamon FitzGerald, Managing Director of Naked Wines,  John Straw, Co-Author of iDisrupted and Jono Alderson, Global Head of Insights at Linkdex.
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Great Marketing Books – Car Guys vs Bean Counters by Bob Lutz

Reading this book was Nirvana for me.  I am obsessed with cars.  I am a career marketer.  And I find the whole issue of what goes on in organisations – the politics, the posturing and the crazy bureaucracy all totally fascinating. Car Guys vs Bean Counters’ by  Bob Lutz, one of the last real “car guys” at GM,  is so on target that everybody should read it – whether you care about cars or marketing or not.   All that matters is whether you have worked in an organisation!
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Just added to DMX Dublin line-up

Facebook, Spotify, Taboola and INM have now been added to DMX Dublin 2015 Lineup.  Namely Tarquin Henderson, Head of EMEA Gaming Sales for Facebook;  Fiona O’Carroll, Managing Director of the Digital Business at Independent News & Media;  Chris Maples, Former VP of Spotify; Marc Thomas, Head of Media Sales for Taboola.  These are not to be missed speakers.   Last year DMX Dublin was attended by CMOs, Marketing Directors, Heads of Marketing, along with Business owners, Advertising Agencies, PR and Marketing Agencies.

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More Speakers Announced for DMX Dublin 2015

DMX 2015 will have over 30 Speakers and 4 streams all in one day, and in the one venue,  The Aviva Stadium in Dublin.  The four streams will be: SME Stream, Acquisition Stream, Conversion Stream and Engagement Stream.  There will be keynotes from international expert speakers, and real-life case studies from successful global and local brands.  This is a day for extensive networking, the must attend event of 2015 for marketing leaders.
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