What to expect at DMX Dublin 2016
We’re just a few days away from the next DMX Dublin conference on March 9. The anticipation is building — I can’t wait. As the Programmer of DMX Dublin and what is now the biggest digital marketing conference in Ireland, I can truly say that this will be the biggest and best DMX yet, and […]
The Internet of Things
The IoT (Internet of Things) is the gathering and sharing of information directly with interconnected devices which gathering insights and record and analyse data faster. It is a vision of how we will interconnect with smart devices in the future for the benefit our lives.
LinkedIn – develop your profile, stand out from the crowd, get the job you want
There has never been a better time to start looking at Brand You and developing a professional and compelling biography on the business networking site LinkedIn. Launched in May 2003 LinkedIn has grown to be the largest business network on the planet with over 259+million users across the globe using the network in 20 languages […]
Facebook Tips for driving engagement
We’ve come quite a long way from the days of putting up our kitty photos and seeing all the likes tally up on your thumbs up button. Gone are those days and in many ways it’s probably a good thing as anything that is that easy to do can be replicated very quickly and easily […]
Video Marketing is a great way to engage your audience
The evolution of video is set to only increase and video is now a highly trackable and what was once really expensive to produce, can now be quickly and easily produced at a low cost. YouTube is now the second biggest search engine
Building Brand You
We have never been busier multitasking, whether busy building our own companies or full on working for companies and we rarely stop to think of how much time we spend promoting and curating the brand names we work for, we just get on and do it as part and parcel of our every working day. […]
The BEST of very fine Vine 2013!
Launched at the beginning of this year, Vine is a video-sharing app. But it’s not just any video-sharing app. It’s designed in a way for you to film short, separate sequences so they can be linked together for a total of six seconds. Each short video plays in a continuous loop, and are viewable directly […]
Online Adspend goes €150m+ and set to continue to increase 15% for 2013
The past few years has been an exciting time for online advertising seeing an explosion of different advertising channels – social media, search and numerous more coming to the forefront and developing online advertising to become one of the biggest media categories in Ireland. The biggest push for online media came over the past few […]
Inspired and creative marketing for you and your team’s success
When someone asks you to come up with a creative idea on the spot, it’s perfectly normal, for your brain to freeze. When this happens, gaps of stammering silence tend to follow possibly with a frenzied amount of face stroking as not many of us can come up with creative ideas on the spot, after […]
What Marketing Strategies do you need for today?
Do you get the feeling at the moment that the marketing world is one large mass of opportunity but slightly overwhelmed by the choice and which channels to choose. And when you do choose, how are you integrating your traditional channels i.e TV, Print, Radio? Are all these synching with your online activities? Thankfully the […]
Retail needs to wake up if they want to capture online shoppers.
A comprehensive survey from the USA shows that companies with developed Shopper Marketing plans are growing 50% faster than any other categories they participate in and there is a similar trend across Europe. This continues to highlight the way in which the shopper’s expectations are becoming more demanding in conjunction with the growth of digital. […]
Mobile Marketing is a sure win for 2013!
The Mobile World Congress 2013 in Barcelona this year was packed full of diverse sessions with the headline acts coming from the major European Telecoms operators focused on deregulation and OTT operations. There were a number of key trends at this year’s congress – ‘smart boredom’ (clever ways of coping with the moments of “minor […]
Great benefits of Remarketing
Remarketing is the latest, highly effective online advertising solution which is reaping significant results. It keeps track of your visitors on your site by placing a small piece of code on your site and then cookies follow you around the internet and keep showing you the products or services your were browsing earlier. The ads […]
DMX Dublin 2013
The inaugural DMX Dublin 2013 interview with Colin Lewis
iBeacon – bringing shoppers more added value
The latest in a round of location based communications. The Apple iBeacon launched with so far, a fair amount of success. The iBeacon is BLE a small low energy blue tooth device which can be placed in locations where consumers may be active for example at the check-out or at a product display and so […]
Top SEO trends 2013
SEO to GROW The importance of SEO is now been widely recognised along with the critical need to develop integrated SEO within your marketing strategy to ensure reach across all marketing channels. Combine this with the frequent changing of Google algorithms and you soon realise how more demanding marketing has become and the additional time […]
The New VP’s of Marketing and the Rise of the Growth Hacker
It’s quite a dramatic job title “Growth Hacker” and one that is relatively new to 2013. Coined by Sean Ellis and rooted in Silicon Valley, it’s a role that involves a clever mix of marketing, technology and some very out-of-the-box creative thinking and which is winning accolades in both media coverage – for its bravery […]
The Top 10 ways to Measure Social Media
There is no standard measurement of social media success. Or if there is, I have not found one. However, I have pulled together what I consider to be the top ten measures of success – across all industries.