The Internet of Things
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The Internet of Things

The IoT  (Internet of Things) is the gathering and sharing of information directly with interconnected devices which gathering insights and record and analyse data faster. It is a vision of how we will interconnect with smart devices in the future for the benefit our lives. (more…)

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LinkedIn – develop your profile, stand out from the crowd, get the job you want
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LinkedIn – develop your profile, stand out from the crowd, get the job you want

There has never been a better time to start looking at Brand You and developing a professional and compelling biography on the business networking site LinkedIn.  Launched in May 2003 LinkedIn has grown to be the largest business network on the planet with over 259+million users across the globe using the network in 20 languages (the top 4 countries are USA, India, Brazil and the UK). (more…)

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Facebook Tips for driving engagement
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Facebook Tips for driving engagement

We’ve come quite a long way from the days of putting up our kitty photos and seeing all the likes tally up on your thumbs up button.  Gone are those days and in many ways it’s probably a good thing as anything that is that easy to do can be replicated very quickly and easily by anyone.  There are many tactics to driving your engagement levels on Facebook, beyond the Likes and it’s time to look at what’s affecting Facebook including trends from other channels and to look at what you can yield from your engagement rates. (more…)

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Building Brand You
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Building Brand You

We have never been busier multitasking, whether busy building our own companies or full on working for companies and we rarely stop to think of how much time we spend promoting and curating the brand names we work for, we just get on and do it as part and parcel of our every working day.  Of course this is the way it should be, you should be building a brand which people want to be part of and a company should make you want to run into the office every day to be part of their great brand experience. (more…)

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The BEST of very fine Vine 2013!
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The BEST of very fine Vine 2013!

Launched at the beginning of this year, Vine is a video-sharing app. But it’s not just any video-sharing app. It’s designed in a way for you to film short, separate sequences so they can be linked together for a total of six seconds. Each short video plays in a continuous loop, and are viewable directly in Twitter’s timeline or embedded into a web page.  The app has set some very high standards in the market place as it has already, within six months of release (iOS version), attracted over 13 million users (more…)

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Online Adspend goes €150m+ and set to continue to increase 15% for 2013
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Online Adspend goes €150m+ and set to continue to increase 15% for 2013

The past few years has been an exciting time for online advertising seeing an explosion of different advertising channels – social media, search and numerous more coming to the forefront and developing online advertising to become one of the biggest media categories in Ireland.  The biggest push for online media came over the past few years during the recession, where client budgets saw a massive review and down grade of major media

Online Advertising
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spending across TV and Press.  (more…)

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Top SEO trends 2013
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Top SEO trends 2013

SEO to GROW

The importance of SEO is now been widely recognised along with the critical need to develop integrated SEO within your marketing strategy to ensure reach across all marketing channels.  Combine this with the frequent changing of Google algorithms and you soon realise how more demanding marketing has become and the additional time that needs to be spent developing cohesive and fully integrated strategies.  However, it is essential to take this time and develop your SEO with care, if you want your campaigns to have maximum impact using keywords and phrases which are crucial to campaign success. (more…)

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The New VP’s of Marketing and the Rise of the Growth Hacker
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The New VP’s of Marketing and the Rise of the Growth Hacker

It’s quite a dramatic job title “Growth Hacker” and one that is relatively new to 2013.  Coined by Sean Ellis and rooted in Silicon Valley, it’s a  role that involves a clever mix of marketing, technology and some very out-of-the-box creative thinking and which is winning accolades in both media coverage – for its bravery and creativity – but most of all for its results.  Growth Hacking is the art of marrying technology with marketing genius, they are loaded with technical skills and understand how online products are developed and built through coding and can therefore understand where to interrupt or join that code to implement their own hack and meet their marketing objectives. (more…)

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